For Lidl Danmark’s 15th birthday, they wanted to have an exciting campaign with a mix of media. In order to create this, adesso teamed up with Wavemaker Danmark and Clear Channel to launch a Snapchat AR lens that informs everyone about the big birthday celebration and competition. AR added an extra layer to the outdoor campaign and gave the user an exciting experience, as well as the opportunity to win a Kia Ceed Plug-in hybrid.
Watch the video above to experience the campaign in action!
“Although we are the world’s oldest advertising medium, we are constantly working to innovate and challenge our media creatively. We do this, among other things, by embracing the digital world. With technical help, our media can be used in completely new ways. I think this campaign is a good example of just this, and then it’s great to work with customers who feel the same way.
Creative and Commercial Project Manager, Clear Channel
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