adesso BLOG

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Digital Experience

Finding and retaining new customers can be a real challenge for many companies, especially in today’s digital world. The Internet offers near limitless options. Because of this, companies often find it difficult to market their products and services at the right time and place. Acquiring new customers is one of the main goals of every company, because they are needed to ensure the company can continue to grow. This blog post describes how companies can successfully generate leads using marketing automation.

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Inside adesso

Meeting times are often perceived as too long and burdensome. A phenomenon that seems to be exacerbated by remote working. But does this really mean that we spend too much time in meetings? In my blog post, I would like to share my thoughts with you.

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Methodology

In the IT space, sustainability sometimes has negative connotations. It is associated with higher costs and lower performance without any immediate returns. However, sustainable digital solutions have the potential to set your company apart from its competitors on the marketplace, open up new fields of business and help preserve the foundation of life and business for us all. You will find out why every company should look into green tech in my blog post.

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Inside adesso

26.09.2022 By Vivien Emily Schiller

Nursing and work

Picture Vivien Emily  Schiller

Nursing is a highly sensitive topic that is also a very personal matter. It can mean a lot of planning to make it compatible with your job. This personal report is not meant to give advice on nursing or its alternatives or when the best time is to return to work. What I am looking to do is show how you can work and continue to nurse if you want to do both.

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Methodology

15.09.2022 By Ibrahim Kizilarslan, Alexey Shmelkin and Daniel Sorna

Using low-code to bring shadow IT to light

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Low-code is an intuitive, visual approach to modern software development that minimises the amount of effort needed for programming and speeds up the development process. But how can the potential of low-code be fully exploited and what role do citizen developers play in this context? We will answer these questions in our blog post.

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Industries

14.09.2022 By Jean-Pierre Dettmer and Lukas Böning

The metaverse as an opportunity to digitalise the lottery experience

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The metaverse has been made possible thanks to the ever-growing role digitalisation plays in our lives. It allows lotteries to start the necessary process of attracting younger customers through the use of AI by activating previously unknown emotions and through personalised customer contact. We explain what this looks like in detail in our blog post.

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Methodology

13.09.2022 By Eva-Maria Kynast

Navigation for your website

Picture Eva-Maria  Kynast

Do you remember when we did not have navigation devices? We would chart the route on a map or an atlas, but did not always end up where we wanted to go. Thankfully we now have services such as Google Maps. In most cases, we are shown many different route options, since there are many ways to reach your destination. This is the same case with websites. In this blog post, I would like to show you what different types of site navigation there are and what things you need to consider to ensure that your customers do not end up on another site.

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Methodology

In previous blog posts in this series, we found out about agility in software development. Empirical knowledge also plays a key role here, too. I will explain why in my blog post.

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Industries

07.09.2022 By Stephen Lorenzen, Georg Benhöfer and Lars Zimmermann

The merit-order effect and the coupling of electricity and gas prices

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Gas prices are not only skyrocketing, but electricity prices are also at record highs. That is because the price of the two is coupled as a result of the merit-order effect, the electricity market regulation that is subject to much debate at the moment. We will explain what the merit-order effect is and how it contributes to the coupling of gas and electricity prices in this blog post.

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