adesso BLOG

Digital expertise is a decisive factor for companies that want to be and remain successful. Every area of a company and every sector of the economy is affected by the transformative power of digitalisation. New value chains are emerging, digital tools are revolutionising processes, routines and old ways are being . Technological change is rapid and those who do not keep up remains, loses its competitiveness.

In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.

The world of artificial intelligence is developing at a breathtaking speed, and large language models (LLMs) are at the forefront of this revolution. LLM operationalisation is an essential part of this development and offers companies the opportunity not only to push the boundaries of technology, but also to set new standards for human–machine interaction. We explain why this is the case in our blog post.

Having efficient, effective organisational structures is a key cornerstone for long-term corporate success. In this blog post, I explain the importance of organisation management and why it is a wise strategy to assign innovation management to specialised units. I will also highlight the need for efficiency and effectiveness within organisations, analyse successful case studies and demonstrate ways in which companies can find the right balance to succeed in an ever-changing business world.

Organisational diagnostics is an important process for measuring and improving the performance and effectiveness of an organisation. It enables an organisation to perform a comprehensive, in-depth analysis of its strengths and weaknesses, which it can then use as a basis for future improvements and changes. I will explain why this is important and how to apply it in my blog post.

If we view organisation as more than just an administrative framework – namely a structure that has a purpose and creates value – then it becomes clear that finding a holistic approach to develop said structure is not easy. This blog post will introduce the 3⁴ concept for organisational development.

As an organisational consultant, I help companies and departments optimise their structures and processes. There are two basic approaches to this: the design approach and the management approach. In this blog post, I will explain what these terms mean, what role they play in organisational development and how to successfully combine design and management.

The process-oriented organisation is an approach to business management that focuses on business processes. The goal is to make processes more efficient and thereby increase the company’s productivity and profitability. In this blog post, you will learn all about the power of process orientation and why it is so successful.

Companies have different hierarchical structures depending on how they are aligned – whether they are function-oriented or process-oriented. People prefer one of the two orientations depending on their personal view and inclination, which is also reflected in the different roles in the company. In this blog post, I have compiled a list of typical roles found in function-oriented companies and in process-oriented ones.