adesso BLOG

The to-do list for IT managers in insurance companies might get quite long in 2023. One tool for overcoming these challenges, as well as for exploiting their potential, is innovative IT technologies and methods. In my blog post, I will present eight focus topics that the adesso Insurance Team has identified.

How can an insurance provider use open insurance to further develop its own business model and strengthen its competitiveness and future relevance? What opportunities and risks does open insurance hold for the insurance industry? In this blog post, you will learn what the idea behind open insurance is and where this concept can be applied.

People often like to use the term ‘ecosystem’ in various contexts, but what exactly does it entail? Is it something incredibly complex? Are ecosystems that are described as such actually ecosystems, or are they rather platforms? In my blog post, I will first define the term ‘ecosystem’, present different ecosystems and describe what must be done to meet customers’ needs.

The latest adesso Customer Experience Study (CX Study) reveals that the topic of professional customer centricity has finally caught on in most companies. But it’s not just about presentation, user guidance or a personalised approach. In my blog post, I’ll show you five tactics for significantly improving the editing process in a digital experience platform.

B2B portals are the ideal place to interact with customers, suppliers and partners. This is because in the current market environment, comprehensive and well-thought-out customer service has long since become a differentiating competitive factor. But what makes a good B2B portal? What should you pay attention to in practice? In this blog post, I will answer these questions and give you some tips.

If we know what our customers will want tomorrow, we can make them the perfect offer today. Unfortunately, this is rarely successful, and products are usually just ‘dumped’ on thousands of people at a time. In my blog post, I will explain how the next-best-action approach can help banks anticipate the needs of customers and the next steps that would be best for them.