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adesso BLOG
15.07.2024 By Eva-Maria Kynast
Digital accessibility: opportunities, challenges and legal requirements
Is it still a major challenge these days to make digital services equally accessible to everyone without anyone being disadvantaged? Let's find out what digital accessibility means, who it helps and why this topic should be focussed on even more.
Read more07.06.2024 By Michael Welp
How artificial intelligence will revolutionise online marketing in 2024
In 2024, online marketing is no longer just about using artificial intelligence, but about combining different AI technologies with each other to map complex workflows. This combination enables the seamless and efficient implementation of marketing strategies. In this blog post, you can find out what such integrated AI workflows can look like and which use cases are particularly exciting.
Read more21.05.2024 By Niklas Eichler
Artificial intelligence along the customer journey: a new era of customer interaction
AI is indispensable for companies' customer relationships in the digital world. It automates processes, analyses data intelligently and adapts content in real time. This enables customer needs to be better met, customer behaviour to be analysed in detail and all touchpoints of the customer journey to be optimised. I present further insights and solutions in my blog post.
Read more14.08.2023 By Mia Rauchschindel
How to use psychological triggers and consumer buying behaviour for your next advertising campaign
Digital advertising gives companies the opportunity to influence people’s buying behaviour and reach the appropriate target groups in a targeted way. But how can we anticipate users’ buying behaviour and build in the right psychological triggers? I will show you how to take your campaign to the next level using the involvement matrix and different psychological triggers.
Read more19.07.2023 By Leane Dikmen
Personalised at scale – creating new customer experiences with artificial intelligence
Personalised customer experiences have become a must for businesses and artificial intelligence (AI) can help them reach a whole new level. By customising their customer approach, implementing efficient support solutions and developing targeted marketing strategies, companies can use AI to redesign and improve their customer interactions.
Read more18.07.2023 By Sarah Maulbetsch
E-mail campaign management with marketing automation
When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way
Read more14.07.2023 By Katharina Görgen
Apple Search Ads vs. Google Ads App campaigns – best practices
Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.
Read more29.03.2023 By Julian Bornkopp
Accessibility on the Internet/on the PC – a personal report
I want to use this blog post to tell you about the hurdles I encounter when using PCs as well as the Internet from the perspective of a person with a quite pronounced visual impairment. I want to use this blog post to draw attention to issues that people with better eyes do not perceive, or perceive only to a limited extent. However, there are tools that can make everyday life much easier. I will also give them a brief mention here.
Read more25.11.2022 By Axel Ziegler
#4 – Image tagging and image taxonomy
In this blog post, I would like to explore several basic approaches for tagging assets, whether in a digital asset management system (DAM) or in other systems where data and assets are stored.
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