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What is Generation Z’s attitude toward playing the lottery? In this blog post, you will learn why young people are more sceptical than previous generations and how the lottery industry is trying to win their attention.

The metaverse has been made possible thanks to the ever-growing role digitalisation plays in our lives. It allows lotteries to start the necessary process of attracting younger customers through the use of AI by activating previously unknown emotions and through personalised customer contact. We explain what this looks like in detail in our blog post.