adesso BLOG

Personalised customer experiences have become a must for businesses and artificial intelligence (AI) can help them reach a whole new level. By customising their customer approach, implementing efficient support solutions and developing targeted marketing strategies, companies can use AI to redesign and improve their customer interactions.

When it comes to the digitalisation of sales and marketing processes, companies are now looking into the rollout of a marketing automation tool. However, they need to do much more than implement the right tool. The real work of the marketing department is just getting started. In this blog post, I’ll show you how to take the next step in a smart and professional way

The transition from parental leave back to work is a challenging time for many young mothers. When you are a few months out from making your planned return to full-time work, there are a few concerns that go through your mind. In my blog post, I will be describing my experience when I re-joined adesso in a full-time role after seven months on parental leave.

Smartphones have been an integral part of our everyday lives for many years now. They are always there when we need them and make day-to-day life easier, whether at work or in our free time. For an app to gain users, it has to be promoted and downloaded. In this blog post, I will be taking a look at an example involving a real customer to show you which channels can be used to market an app and what advantages and disadvantages they each have.

Reports and key performance indicators (KPIs) create transparency that is of great use for many departments at a company. Using dashboards is recommended since they are a cost-effective tool for grid operators in view of the limited budgets available to them. In our blog post, we will be focusing on dashboards that provide grid operators with business and financial KPIs.

The new EU regulation to strengthen digital operational resilience aimed at financial entities – also known as DORA – has been in force since 17 July 2023, though firms will be given a two-year window to comply with its rules. This new regulation places heavy demands on many companies. In my blog post, I will explain which companies are affected and what they have to do now.

Artificial intelligence (AI) has started receiving bad publicity since Midjourney and ChatGPT came on to the scene. Not only are the ethical and economic implications of large-scale AI models the subject of much discussion, concerns about their environmental impact are getting louder, too. With that in mind, I will use this blog post to explore the question of how sustainable AI really is and – spoiler alert – what we need to do to make AI more sustainable. You will also learn why training the models is not the biggest problem from an environmental standpoint.

In this blog post, I want to give an introduction to the AI models of the German company Aleph Alpha given the current attention that large language models such as OpenAI’s ChatGPT are attracting and how people are increasingly using it to solve natural language processing problems. I will explain why it is of great importance to have AI companies based in Europe and why the everyday use of ChatGPT can be problematic given that it is the product of a US company.

Laboratories are working hard today to solve the problems created by the exponential increase in data. One promising approach is single source of truth (SSOT). In this blog post, I will explain the underlying concept behind SSOT as well as the advantages it brings.