adesso BLOG

Building an employer brand is mission-critical, especially when the job market is tight. In this blog post, I explain what you need to consider when it comes to employer branding and how a (fast-growing) company can take measures to remain competitive.

We have learned from a wide range of projects that in agile transformations the question always arises as to the state of an organisation’s agile efforts. In order to be able to answer this and many other questions concerning the topic of agility in a company together with our customers, a working group from adesso’s ‘Agile’ Community of Practice has developed an interactive format for tracking agile teams and organisations – adesso’s Agile Assessment. In my blog post, I will highlight this format’s added value and the approach it takes as well as provide an outlook on how the agile transformation can be supported in organised way.

Finding patterns in data is a task that keeps data scientists as well as domain experts busy. For companies, data is a critical business asset that adds value. To this end, store floor connectivity plays an essential role. I explain what this is all about in my blog post using a (fictional) example.

As soon as ‘agility’ becomes a topic within companies, the Scrum framework also enters the conversation. This framework is easy to understand and quick to implement, but difficult to put into practice. For success, we need a specific inner attitude. Behaving in a way that adds value and exemplifies the Scrum values builds trust. Our attitude of trust in the cause and people gives us the ability to shape our success.

People often like to use the term ‘ecosystem’ in various contexts, but what exactly does it entail? Is it something incredibly complex? Are ecosystems that are described as such actually ecosystems, or are they rather platforms? In my blog post, I will first define the term ‘ecosystem’, present different ecosystems and describe what must be done to meet customers’ needs.

One solution to mitigate the energy crisis in Germany is its Ordinance on Securing the Energy Supply via Measures Effective in the Short Term (Verordnung über kurzfristige Energieeinsparmaßnahmen, EnSikuMaV). The purpose of the ordinance is to implement short-term energy-saving measures, particularly in residential and non-residential buildings. These regulations affect public enterprises, the energy, real estate and tourism industries as well as trade. We will explain the specifics of what this entails in our blog post.

Finding and retaining new customers can be a real challenge for many companies, especially in today’s digital world. The Internet offers near limitless options. Because of this, companies often find it difficult to market their products and services at the right time and place. Acquiring new customers is one of the main goals of every company, because they are needed to ensure the company can continue to grow. This blog post describes how companies can successfully generate leads using marketing automation.

Meeting times are often perceived as too long and burdensome. A phenomenon that seems to be exacerbated by remote working. But does this really mean that we spend too much time in meetings? In my blog post, I would like to share my thoughts with you.

There is probably not a marketer out there who has not had to deal with content and commerce – or as it is often referred to, content-driven commerce. Omnichannel commerce is understood to mean being present on every channel – but wait: how is this different to unified commerce? Do you still know what all the different terms mean in the world of digital commerce? I would like to use this blog post to break down the different types of commerce...